Michael Gerber described the plight of burgeoning entrepreneurs best in The E-Myth Revisited by referencing the “entrepreneurial seizure.” As it applies to Internet marketing campaigns, this phenomenon describes the inability of self-starters to turn away from their dreams of establishing a business with a commanding online presence, even when they have little to no knowledge of the technical minutia involved. The role of the Milwaukee SEO consultant is to keep the dream alive by bridging the gap between imagination and implementation with SEO, Google Adwords, and Google Analytics consulting.
SEO Services
Before creating and optimizing website content, the aim of SEO consulting in Milwaukee is to develop an SEO strategy that will maximize revenue. As a holistic process with few wrong answers, this entails setting short-term and long-term goals, budgeting, defining the brand, pursuing multimedia channels, targeting demographics, connecting with advertisers, and dozens of other considerations.
After a strategy is established, the Milwaukee SEO consultant will create and integrate optimized content so that the website is recognized and indexed by the “crawlers” of major search engines. This involves balancing long-tail and short-tail keywords, logo integration, and now that search engines list videos among their top ten web results, video marketing.
Link building services allow online marketers to increase familiarity and rapport with larger demographics while also increasing visibility to search engines. By requesting prestigious links from potential business contacts, link building adds value and recognition to online brands as they spread through multiple channels.
To establish brand loyalty on a local level, SEO consultants in Milwaukee utilize local search engine marketing venues. This service detects, consolidates, and conforms all listings of a business’s address, if there is one, so that search engines have accurate information to refer to when building local databases. Precise keyword integration is also pivotal in achieving a local listing.
Google AdWords and Google Analytics
Google AdWords provides pay-per-click and “cost-per-thousand impressions” advertising solutions to online marketers. When integrated with Google Analytics, Adwords allows users to monitor the progress of their banner, text, or media advertisements. Other notable features include IP address exclusivity, site-targeted advertising, and account management services.
Google Analytics is Google’s free service for tracking and reporting statistics about your website, such as web traffic, conversion rate, advertising revenue, and more. Google Analytics also uses raw data to evaluate any SEO campaign and suggest landing page improvements and other critical changes.