Pay-Per-Click, otherwise known as PPC Marketing, is a Search Engine Marketing (SEM) tactic, often combined with an SEO strategy, designed to assure your website ranks for the content it deserves. When done correctly, it is possible to actually MAKE money every time a potential client clicks your ads.
How does PPC Marketing work?
Search engines, like Google and Yahoo, allow companies to place an ad on their website (usually at the top and right hand side of the search engine pages). When a searcher enters a keyword in the search engine, your company’s ad would be found listed above or beside the regular, ‘organic’ listings. You only pay if the searcher clicks on your ad. It’s a great way to get instant traffic to your website as well as testing different messaging and call-to-actions. When paired with SEO services, we analyze they keywords you are struggling to rank for and focus on those more in PPC services.
We’ll help you make the most of your Search Engine Marketing efforts
Because our clients, generally, don’t have the time or expertise to handle the intricacies of Search Engine Marketing, our job is to work with you to build the best campaigns possible and help to refine your online marketing efforts over time to assure your marketing efforts are profitable.
Our goal with PPC, and everything we do, is to make sure you succeed – not just today, but for years to come. Our team of experts, including those who have been certified in Google Adwords, will work with you to assure you understand exactly what you need to know to make informed decisions and enjoy continued success now and in the future.
We want to see you succeed online! When you dial (262) 641-2613 today, ask to speak with Anthony about Pay-Per-Click Advertising.