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Archive for the ‘Blog’ Category

Value-Based Pricing – Is it For Your Business?

September 23rd, 2014

Many businesses sell their services by operating under the labor theory of value, where the value of a service is determined by the amount of labor used in its production. But there is another theory that is being used successfully. Value-based pricing!scale

What is Value-Based Pricing?

Value-based pricing is a subjective pricing strategy which sets prices primarily, but not exclusively, on the value to the customer rather than on the cost of the product or market prices. It has been called the pinnacle of pricing. But getting there takes some research. Read the rest of this entry »


Venn Diagram of Keyword Analysis: How Do Your Keywords and Marketing Goals Intersect?

September 22nd, 2014

image of venn diagram of keywordsKeyword research is one of the most important, valuable, and high return activities in the search marketing field“. It allows for better connection to your current customers and future prospects. Knowing the right keywords will allow you to be successful in your online efforts. It is no longer good enough for your business to just be online, these days you have to be found.

Here is the problem: Which Keywords?

(Note: When I say the word “keywords”, it can mean both a single word, or multiple words, as in a keyword phrase.)

As you delve deeper into SEO and internet marketing, you realize that sometimes there is an overlap, sometimes there is a disconnect, in the various ways keywords are used. In my mind, the image that comes up is of overlapping connections, or circles. At other times the connections between these keywords don’t exist, and the circles don’t overlap. Keywords, and their relationships to each other, can be imagined as a complex, multi-factor Venn Diagram of circles. Read on, and you will see that the more these circles overlap, the more coherent your internet marketing will be. Read the rest of this entry »


Content Strategy & the Web Development Process

September 19th, 2014

Not All Web Development Companies Work The Same Way

content_strategyAll web development companies do not work the same. We each have our own internal processes, philosophies and ways of doing business that provide very different client experiences. Some web development projects include an internet marketing component, while other projects can be simple brochure-style website. Some of the experience a client receives is based on how we describe our capabilities to our prospects or how well we convey the value of our services. Other factors that can affect a project, of course, are the project’s goal, purpose and budget.

At Orion Group, internet marketing services are a standard inclusion in most proposals we send out. Occasionally the internet marketing consulting line items are marked as an optional deliverable – it’s in the proposal, our prospects can see it, and they can decide for themselves. If the budget just isn’t there or if they’re confident in doing it themselves, they don’t have to purchase the service. Read the rest of this entry »


New Kid on the Block: 10 Tips for Settling In at a New Workplace

September 18th, 2014

Whether you’re joining a new company, or moving to a new position within your current organization, the change can be stressful and filled with unknowns. There are some simple actions you can take, however, to make the transition a smooth one and help put you on the path toward success.

Fortune Cookie: A new job is on your future.

Photo Credit: www.flazingo.com

1. Ask questions

As a new hire, no one expects you to know everything your first day (or first month). At the same time, being the new kid means it is acceptable for you to ask lots of questions. Take advantage of your newbie status and ask as much as possible.

2. Listen and observe

Asking questions is only part of the equation for learning the ins and outs of your new place of work. Listen to what your coworkers say to each other and observe what they do and how they interact. Read the rest of this entry »


Why Businesses Need Facebook

September 12th, 2014

Businesses Need Facebook

Since my internship two years ago at a local organization in Green Bay doing social media content management and recently starting my job at Orion Group, I have explored why businesses need Facebook as a means of marketing. Facebook is a social platform where people share their personal feelings, beliefs, desires, and lives. Why then, do businesses need Facebook as a means of revenue growth or something that helps with exposure and profit? Read the rest of this entry »


Meet Benny, WordPress 4.0 Released

September 4th, 2014

image of WordPress logo

Today version 4.0 of WordPress was released.  Most of the big changes in “Benny” are changes in how the admin area, or WordPress Dashboard, works and interacts with the user.  The biggest changes are:

  • Page/Post content editor stays in the same place as users scroll down the editing page.
  • Plugin search results are rearranged in a grid and allow admins to easily checkout a plugin’s ratings, documentation, screenshots and other information.
  • The Media Library images are in a more fluid grid pattern, not in a list.
  • Embedded videos now show as a preview inside of the WYSIWYG content editor so users no longer have to publish or preview a page to see the video.

Read the rest of this entry »


7 Tips on Getting Paid Faster

August 26th, 2014

Many small businesses are faced with the challenge of collecting money owed.  This is one of the most important aspects of being in Final Noticebusiness as delayed payments can seriously disrupt cash flow that keeps the business afloat.  The amount of bill collectors advertising services on the web suggests that this is a big problem.  Here are a few suggestions that can result in getting paid faster and with less hassle: Read the rest of this entry »


A Domain Name Worth Its Weight In Gold

August 22nd, 2014

To most people, domain names are simply the addresses for their favorite websites. However, a select few understand that these Web addresses, also known as URLs, are a vital commodity in the real world, and large businesses and new startups are willing to pay top dollar for the right names. In some cases, this can amount to a foresighted investor becoming an instant millionaire. Read the rest of this entry »


Why Orion Group Is Using Google Hangouts Rather Than Skype

August 14th, 2014

Over the past couple of years the Internet Marketing team at Orion Group had been relying on Skype in our daily internal communications. Recently, We have been testing out Google Hangouts as a communication tool for our team as well. Our team has had a good experience using Google Hangouts, due in part to the fact that one of our Analysts had purchased a Chromebook and found it convenient to bring to meetings. Its small frame and easy access to all of the programs we use on Google made it very easy for him and made the rest of us feel like we needed one. Read the rest of this entry »


Social Media Platforms, Explained

August 5th, 2014

The purpose of this blog post is to provide deeper understanding of the various social media platforms available and to aid in establishing a social media strategy in order to achieve specific marketing goals.

Social Media Platforms Strengths Best Use

Social media can be used to reach both a diverse and a niche-centric audience. Those who use social media should engage with that awareness in mind, establishing their presence in the outlets that most closely match their engagement objectives. Read the rest of this entry »