Increasing numbers of business owners and corporate executives are beginning to realize the power of blogging. Today’s online presence is about more than a traditional website. Websites are a form of passive advertisement, and visitors are often referred to as viewers because that is basically all they are doing. However, a blog not only provides valuable information to current and potential customers but also acts as an outlet for them to interact with your business.
Your Business Blog is a Trigger
According to recent research, successful businesses use a four-step approach to hook customers on products or services, and business blogging can work as an essential element in the first step: the trigger. Continue reading
When it comes down to which social platform to use for your business, which platforms come to your mind? I know for me, I think of Facebook and Twitter right away, not Google+. Almost everyone should be on those platforms for reasons such as, there are 1.3 billion users worldwide for Facebook and people might be talking about your company on Twitter. These are two reasons that give me the, absolutely, answer to, “should my business be on Facebook or Twitter?” Yet, how do we answer that same question for Google+?
Why should my business use Google+?
First off, Google controls Google+, obviously. Therefore, they can see everything that is happening on Google+ very simply and they do. That is reason enough to at least have a good listing on Google+, and be somewhat active. Continue reading
Many years ago, a college education was all you needed to be successful in a lifelong career. But with business today moving at a breakneck speed, keeping up with the constant changes requires a daily commitment to learning.
Why You Need to Commit to Lifelong Learning
Climbing the corporate ladder is one of the obvious reasons for making lifelong learning a priority. Even if your company doesn’t have a reimbursement program, taking classes or other informal learning methods will help you to advance in your field. It can also be the gateway to starting your own business!
Lifelong learners tend to be better leaders because they are able to connect better with people and be more influential. With a wider knowledge base, you will be looked upon to tackle issues and overcome challenges. Continue reading
I love when a search engine gives SEO tips. I recently received an email from Google telling how to “maximize your site performance on Google Search”… and when Google speaks, we listen! Implement the following items to improve the search presence of your website via Google Webmaster Tools. Continue reading
Is your website outdated or are you thinking of starting anew?
To remodel or not to remodel? That is the question.
Everyone knows that there is a season to remodel. Remodeling our kitchens, remodeling our bathrooms, remodeling our homes, etc., but who really understand what it means to remodel a website?
Or should you just move to a new home/domain?
Why is it necessary for you to update/remodel your website? The simple answer, everything gets outdated and needs to be redone eventually. It’s part of life. Let’s explore this with a house analogy. Continue reading
Have you ever received an invitation to connect on LinkedIn that was very out of the blue and perhaps seemingly a little inappropriate? I’m a fairly aggressive LinkedIn user, so I run into this sort of thing once in a while.
A Spammy Message in My LinkedIn Inbox
Today, immediately upon connecting with someone who I thought might be worth networking with on LinkedIn, I received a message in my inbox.
I was intrigued at first, but partly suspicious. How could someone have written a personal message to me that quickly?! Well, chances are it wasn’t really a personal message crafted just for me. It was a form letter that some automated program sent me.
Being fairly savvy in all things LinkedIn, I knew what to do next. To the right side of the Send a message button on all your connections’ profiles, there is a blue and white down-arrow. Upon clicking that arrow, a list of options appear. Of course, I selected “Block or report”.
Selecting this option brings up a layer that gives options to Block or Report this person.. DUH! Choosing the Block option means that I won’t be able to access their profile and they won’t be able to access mine. Fine with me! We won’t be able to mess each other on LinkedIn. Phewph! And, If we’re connected, we won’t be connected any longer. What a relief! I won’t have to go find that silly disconnect button myself.
Moral of the story? Unless you want your LinkedIn network full of contacts who are out to trick you and steal your money, you need to be careful with whom you network.
There is no right or wrong way to do this LinkedIn networking thing. Just make sure you don’t get duped into wasting time communicating with frauds.
Many small business owners feel they don’t need a website because they are so small that they don’t have any employees or, only one or two. Some believe they don’t need a website because their goods or services cannot be sold online. Unless you are not interested in growing your business, your small business needs a website! Here’s why:
24/7-The internet is open 24 hours a day, 7 days a week, and 365 days a year. Anyone can go online and learn about your services or goods any time of the day or night. It provides accessibility whenever it is convenient for the potential customer. Continue reading
How to Work Effectively With Web Developers
4 Tips on how to work effectively with Web Developers
What questions have you had about your web developers before starting a re-develop, re-construct or new construction project for your website? We all know that communication is key to a project as big and as important as developing a company website, but does it happen effectively up front? The purpose of this blog is to give you a heads up on how to easily work with web developers before starting a project. I will give you four tips on how to easily work with web developers.
WHAT IS A BLOG?
A conversation between you and your audience. Your audience may be prospects, clients, tire kickers and other types of information seekers. Your goal is to provide fresh, useful information that provides valuable insights relevant to their information needs. Beyond text, blogs may use photos, videos, infographics, narration, and other rich content to create interest and accelerate understanding.
IMPROVE YOUR VISIBILITY AND SEARCH RANKINGS
Blogs make your website more visible to potential prospects for your services. Incorporating keyword search phrases into your blog content results in higher ranking as a result of search engines indexing your blog pages with your strategic keyword phrases — your website domain will have greater chances of being displayed to potential customers using these same strategic search terms. With higher ranking will come heightened visibility of your website and more opportunities to connect with prospects. Continue reading
You have invested time and money in SEO (search engine optimization), listing your website locally, pay-per-click and maybe even TV and radio ads. You notice the amount of visitors to your site has increased, but sales haven’t. Sound familiar?
Have you ever been to a grocery store and noticed an abandoned shopping cart, full of groceries including sweaty milk and melting ice cream? In the grocery business, that’s called a “shop-back cart”. The same thing happens online too. Why do you think customers would leave?
Website conversion optimization is the science of turning website visitors into customers. Many times, the sales path is cluttered and it’s like guess work to find the check-out. Other times, there could be things in your customer’s shopping experience that seem sketchy to them and they abandon their shopping cart just like they do at a brick & mortar store.