5 Tips to Composing a Fantastic Tweet

Twitter LogoTwitter has become it’s own creature since the time of its birth in March of 2006. When it first came out, all of us were in the middle of our honeymoon stage on Facebook, enthralled with the social power of it all. Do you still not understand Twitter or how to compose a fantastic tweet? Read on if you want a few tips on composing a fantastic tweet. It is definitely a science of its own. Continue reading

What is the Best Content Management System for Building Websites?

image of WordPress Joomla Drupal logos, Which content management system?Whether you are developing a standard blog, corporate website, e-commerce store or just making your presence known on the Web, the days of hand-coding HTML-based pages and CSS (Cascading Style Sheets) have passed. To setup a website, you will need to purchase a domain name, set up web hosting and install a content management system (CMS) to the server. Within minutes, you can have a simple website that can display your content. Of course, your new website can be used a number of ways from displaying images, to your latest insights on your special niche, to operating a technical support page or advertising services. Due to their flexibility at being able to manage all of these tasks, the use of CMS platforms will only get bigger.

There are over 1200 content management systems out there. Three of the biggest CMS platforms for building websites are WordPress, Joomla, Drupal. We’ll also take a look at Magento, an e-commerce CMS. These CMS offer the versatility needed to appeal to a range of requirements. The biggest advantage of these four CMS platforms is their ease of use. A newcomer to creating pages can have a basic website created in only a few minutes. Continue reading

Increase Traffic With Long-Tail Keywords

image of long tail marketing wordsBecause the World Wide Web and the search engines that help us make sense of what it offers are always changing, it can be difficult to develop websites that will be recognized by large or targeted audiences. According to WhaTech, a leading online technology journal, one of the top five ways to increase traffic to your website in 2015 is to research long-tail keywords and incorporate them into your content.

What Is Search Engine Marketing?

Search engine marketing (SEM) has become increasingly popular for businesses of all types as more and more people begin to rely on the Internet as a form of media. SEM is a subset of marketing centered on website development and promotion through search engines, such as Google, and Bing too. One of the most important aspects of SEM is increasing the visibility of websites on search engine results pages (SERPs), and enhancing sites strictly for this purpose is known as search engine optimization (SEO).

A great number of SEO techniques are available to webmasters and SEM specialists, but the most efficient of these is the use of keywords, which are single words or strings of words likely to be entered in search engine queries. Continue reading

The Art of Typography is Alive and Well on the Web

The Art of Type on the Web

The Art of Type on the Web

The current era of Web design is extremely visual. People are increasingly drawn to websites that are rich in videos and images, but most of them do not realize that they are also attracted to typographic design. Web users are reading more than ever, and they can thank typographers and designers for this trend. The effectiveness of a written statement is heavily dependent on typography, and this is something that Web designers are keenly aware of. Continue reading

Get the Most out of Your Business by Blogging

image of typing on keyboardIncreasing numbers of business owners and corporate executives are beginning to realize the power of blogging. Today’s online presence is about more than a traditional website. Websites are a form of passive advertisement, and visitors are often referred to as viewers because that is basically all they are doing. However, a blog not only provides valuable information to current and potential customers but also acts as an outlet for them to interact with your business.

Your Business Blog is a Trigger

According to recent research, successful businesses use a four-step approach to hook customers on products or services, and business blogging can work as an essential element in the first step: the trigger. Continue reading

Why Your Business Should Use Google+

When it comes down to which social platform to use for your business, which platforms come to your mind? I know for me, I think of Facebook and Twitter right away, not Google+. Almost everyone should be on those platforms for reasons such as, there are 1.3 billion users worldwide for Facebook and people might be talking about your company on Twitter. These are two reasons that give me the, absolutely, answer to, “should my business be on Facebook or Twitter?” Yet, how do we answer that same question for Google+?

Why should my business use Google+?

First off, Google controls Google+, obviously. Therefore, they can see everything that is happening on Google+ very simply and they do. That is reason enough to at least have a good listing on Google+, and be somewhat active. Continue reading

Why You Need to Commit to Lifelong Learning

Many years ago, a college education was all you needed to be successful in a lifelong career.  But with business today moving at a breakneck speed, keeping up with the constant changes requires a daily commitment to learning.

 

Why You Need to Commit to Lifelong Learning

life-long-learning

Climbing the corporate ladder is one of the obvious reasons for making lifelong learning a priority. Even if your company doesn’t have a reimbursement program, taking classes or other informal learning methods will help you to advance in your field.  It can also be the gateway to starting your own business!

Lifelong learners tend to be better leaders because they are able to connect better with people and be more influential.  With a wider knowledge base, you will be looked upon to tackle issues and overcome challenges. Continue reading

5 Steps to Improve Your Website’s Search Presence via Google Webmaster Tools

Google Webmaster Tools DashboardI love when a search engine gives SEO tips. I recently received an email from Google telling how to “maximize your site performance on Google Search”… and when Google speaks, we listen! Implement the following items to improve the search presence of your website via Google Webmaster Tools. Continue reading

Why Websites Need to be “Remodeled.” Is your site outdated?

Is your website outdated or are you thinking of starting anew?

To remodel or not to remodel? That is the question.

Everyone knows that there is a season to remodel. Remodeling our kitchens, remodeling our bathrooms, remodeling our homes, etc., but who really understand what it means to remodel a website?

Or should you just move to a new home/domain?Home Remodeling

Why is it necessary for you to update/remodel your website? The simple answer, everything gets outdated and needs to be redone eventually. It’s part of life. Let’s explore this with a house analogy. Continue reading

When LinkedIn Networking Goes All Wrong

Have you ever received an invitation to connect on LinkedIn that was very out of the blue and perhaps seemingly a little inappropriate? I’m a fairly aggressive LinkedIn user, so I run into this sort of thing once in a while.

Linkedin Spam

A Spammy Message in My LinkedIn Inbox

Today, immediately upon connecting with someone who I thought might be worth networking with on LinkedIn, I received a message in my inbox.

I was intrigued at first, but partly suspicious. How could someone have written a personal message to me that quickly?! Well, chances are it wasn’t really a personal message crafted just for me. It was a form letter that some automated program sent me.

Being fairly savvy in all things LinkedIn, I knew what to do next. To the right side of the Send a message button on all your connections’ profiles, there is a blue and white down-arrow. Upon clicking report or block user on linkedinthat arrow, a list of options appear. Of course, I selected “Block or report”.

Selecting this option brings up a layer that gives options to Block or Report this person.. DUH! Choosing the Block option means that I won’t be able to access their profile and they won’t be able to access mine. Fine with me! We won’t be able to mess each other on LinkedIn. Phewph! And, If we’re connected, we won’t be connected any longer. What a relief! I won’t have to go find that silly disconnect button myself.

how to block a linkedin userChoosing the Report option means that Linkedin will review the profile in question and will search for inappropriate behavior or violations of their Terms of Use. I chose this option on the grounds of misrepresentation. I really don’t think that Laura Scott is a beautiful Interior Decorator from Kentucky. I think she’s actually a he and most likely lives in Nigeria or the Philippines.

Moral of the story? Unless you want your LinkedIn network full of contacts who are out to trick you and steal your money, you need to be careful with whom you network.

There is no right or wrong way to do this LinkedIn networking thing. Just make sure you don’t get duped into wasting time communicating with frauds.