Over the past couple of years the Internet Marketing team at Orion Group had been relying on Skype in our daily internal communications. Recently, We have been testing out Google Hangouts as a communication tool for our team as well. Our team has had a good experience using Google Hangouts, due in part to the fact that one of our Analysts had purchased a Chromebook and found it convenient to bring to meetings. Its small frame and easy access to all of the programs we use on Google made it very easy for him and made the rest of us feel like we needed one. Read the rest of this entry »
Archive for the ‘Blog’ Category
The purpose of this blog post is to provide deeper understanding of the various social media platforms available and to aid in establishing a social media strategy in order to achieve specific marketing goals.
Social media can be used to reach both a diverse and a niche-centric audience. Those who use social media should engage with that awareness in mind, establishing their presence in the outlets that most closely match their engagement objectives. Read the rest of this entry »
In this blog post, I’ll share about what makes content compelling and how to create and promote compelling content. You’ll understand how blogging is an easy way to get found in the search engines and how to get your message across to your audience. Read the rest of this entry »
In a white paper published by Yext called ‘The Definitive Guide to Duplicate Listings‘, Andrew Shotland suggests 3 ways that IYP websites can handle duplicate listing URLs. In the section called ‘Best SEO Practices for Publishers Dealing With Duplicates’ he recommends that publishers:
1. 301 Redirect Dupes To The Canonical Listing
2. Or Use Canonical Tags
3. Or 404 Them Read the rest of this entry »
You are invited to register for this all-morning learning opportunity. Take this chance to improve on your Web, Technology & Marketing skills. This stellar half-day event is for business owners, CEO’s, marketing managers and IT Professionals. Read the rest of this entry »
At any moment of time tens of thousands of online visitors are scanning search engine return pages, social media blasts, and on-page content for information useful to their needs. They are quickly scanning content titles, and in doing so, making snap decisions to read or not read found content.
Will your blog content be read? Perhaps.
Read the rest of this entry »
The people have spoken, and we listened. If you are tired of the amount of spam coming to your inbox, the amount of time it takes you to sift through and delete all of it, don’t worry, there is a solution heading your way.
This is why we have decided to start offering Spam Experts Spam filtering in addition to our basic SpamAssassin filtering service. This powerful cloud-based service processes and eliminates spam before it ever reaches your inbox, giving you more time and freedom to accomplish more important tasks, like running your business.
If you are a software developer or designer, chances are that you’ve given some thought to the benefits of releasing your work through an open-source license. This allows others to take a look at your work and copy it, distribute it or modify it for various purposes. The open-source community was once relegated to the back seat of the software-development world, but it is now a vibrant and mainstream option for many creative projects. WordPress and Linux are just two big examples of open-source software.
Open-source licenses allow you to relinquish exclusive control over your project by releasing it to the public domain, which saves you from the time-consuming process of having to grant individual permission for others to use your code. Many of those new to open-source licensing do not understand all of the available options, but two of the most popular are the GNU General Public License (GPL) and Creative Commons (CC). In case you were wondering, GNU is a recursive acronym for “GNU’s Not Unix.” Read the rest of this entry »
Most of us have heard about the health issues related to sitting at our desks for 8-10 hours every day. Those issues include a higher risk of metabolic syndrome, heart attack and stroke, a slower metabolism, and lower life expectancies. Other issues include brain fog, headaches, stiff neck and achy back. Unfortunately, spending a half an hour at the gym before or after work doesn’t undo the damage that prolonged sitting causes.
So what do you do if you work in an office and have to sit for many hours a day? Quit? Most of us can’t afford to do that. Fortunately, there are a number of things that you can do to combat the risks of sitting at a desk. All you need is 5-10 minutes a few times a day for a total of 30-60 minutes. Read the rest of this entry »
Is Yext, alone, enough to fix your online business listings once and for all? Using Yext to correct your company’s name/address/phone (NAP) discrepancies on internet yellow page type websites has many advantages. In a matter of hours your proper business info can be synced on at least 40 venues with another 10 venues corrected within a few days thereafter. However, there are a few reasons why you should trust your business listing submission, correction and optimization work to professionals instead of taking a DIY approach and using Yext alone. Read the rest of this entry »