JPEG vs. GIF vs. PNG: Which Image Format is Best for the Web?

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The format you choose for images on your website affects appearance, file size and page load times. To design an attractive site with smooth functionality, it’s important to use the right format for each application.

JPEG, GIF and PNG are some of the most common image file extensions on the web. Each has advantages and drawbacks, and knowing which to choose can make a big difference in how your website looks to visitors. Continue reading →

Comprehensive Analysis: Assessing Your Website for Effective SEO

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effective SEO

Effective SEO has many parts

Performing regular audits of your website is essential if you want to ensure that your SEO efforts are paying off. What you uncover can make a big difference in conversions. Get started on your first audit with these practical steps.

Check Visibility

Search your brand name by itself and along with your location using all major search engines to determine your current page rank. A high ranking is indicative of successful SEO practices. The higher your brand appears, the more likely people are to click through to your site. You should also check the information displayed when your business is searched to make sure that all contact and location listings are correct. Continue reading →