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Archive for the ‘Blog’ Category

Creating Compelling Content Through Blogging

July 26th, 2014

In this blog post, I’ll share about what makes content compelling and how to create and promote compelling content. You’ll understand how blogging is an easy way to get found in the search engines and how to get your message across to your audience. Read the rest of this entry »


Best Practices for IYP Venues to Deal with Duplicate Listing URLs

July 25th, 2014

In a white paper published by Yext called ‘The Definitive Guide to Duplicate Listings‘, Andrew Shotland suggests 3 ways that IYP websites can handle duplicate listing URLs. In the section called ‘Best SEO Practices for Publishers Dealing With Duplicates’ he recommends that publishers:

1. 301 Redirect Dupes To The Canonical Listing
2. Or Use Canonical Tags
3. Or 404 Them Read the rest of this entry »


Half-Day Learning Event at Orion: Web Exploration Lab

July 22nd, 2014

You are invited to register for this all-morning learning opportunity. Take this chance to improve on your Web, Technology & Marketing skills. This stellar half-day event is for business owners, CEO’s, marketing managers and IT Professionals. Read the rest of this entry »


5 Strategies for Writing Enticing Blog Titles

July 21st, 2014

blogiStock_000016876560SmallAt any moment of time tens of thousands of online visitors are scanning search engine return pages, social media blasts, and on-page content for information useful to their needs. They are quickly scanning content titles, and in doing so, making snap decisions to read or not read found content.

Will your blog content be read? Perhaps.
Read the rest of this entry »


Spam Experts is Coming to Orion!

July 18th, 2014

Spam ExpertsThe people have spoken, and we listened.  If you are tired of the amount of spam coming to your inbox, the amount of time it takes you to sift through and delete all of it, don’t worry, there is a solution heading your way.

This is why we have decided to start offering Spam Experts Spam filtering in addition to our basic SpamAssassin filtering service. This powerful cloud-based service processes and eliminates spam before it ever reaches your inbox, giving you more time and freedom to accomplish more important tasks, like running your business.

Read the rest of this entry »


License to Create: GPL and Creative Commons

July 18th, 2014

If you are a software developer or designer, chances are that you’ve given some thought to the benefits of releasing your work through an open-source license. This allows others to take a look at your work and copy it, distribute it or modify it for various purposes. The open-source community was once relegated to the back seat of the software-development world, but it is now a vibrant and mainstream option for many creative projects. WordPress and Linux are just two big examples of open-source software.

Open-source licenses allow you to relinquish exclusive control over your project by releasing it to the public domain, which saves you from the time-consuming process of having to grant individual permission for others to use your code. Many of those new to open-source licensing do not understand all of the available options, but two of the most popular are the GNU General Public License (GPL) and Creative Commons (CC). In case you were wondering, GNU is a recursive acronym for “GNU’s Not Unix.” Read the rest of this entry »


Tips for Staying Active While Working at a Desk All Day

July 17th, 2014

Most of us have heard about the health issues related to sitting at our desks for 8-10 hours every day. Those issues include a higher risk of achy back metabolic syndrome, heart attack and stroke, a slower metabolism, and lower life expectancies. Other issues include brain fog, headaches, stiff neck and achy back. Unfortunately, spending a half an hour at the gym before or after work doesn’t undo the damage that prolonged sitting causes.

So what do you do if you work in an office and have to sit for many hours a day? Quit? Most of us can’t afford to do that. Fortunately, there are a number of things that you can do to combat the risks of sitting at a desk. All you need is 5-10 minutes a few times a day for a total of 30-60 minutes. Read the rest of this entry »


What Yext Does NOT Do For Your Online Business Listings

June 27th, 2014

Yext SyncIs Yext, alone, enough to fix your online business listings once and for all? Using Yext to correct your company’s name/address/phone (NAP) discrepancies on internet yellow page type websites has many advantages. In a matter of hours your proper business info can be synced on at least 40 venues with another 10 venues corrected within a few days thereafter. However, there are a few reasons why you should trust your business listing submission, correction and optimization work to professionals instead of taking a DIY approach and using Yext alone. Read the rest of this entry »


Great Opportunities Abound at WordCamp Milwaukee 2014

June 23rd, 2014

WordCampLogoWordPress enthusiasts from far and near will be converging upon WordCamp Milwaukee 2014, occurring July 25-27th at the University of Wisconsin – Milwaukee School of Continuing Education Center located in the Grand Avenue Mall in downtown Milwaukee. It’s a weekend of all things WordPress and more.

A great line-up of workshops, presentations, one-on-one consultations, and Saturday night after-party will provide participants with opportunities to learn, share and network with others in attendance. Read the rest of this entry »


The Woes of Website Project Management

June 23rd, 2014

happy client website managementManaging a web development project can have it’s “ups” and “downs”.

The “ups”, of course, are when everything goes smoothly.

  • The artwork phase starts and ends in a timely fashion.
  • Concepts are provided, the client steers the graphic designer to the next level of concept, tweaks are made and the design gracefully glides into production.
  • The design is reversed engineered into a navigable empty web site. Client is shown the development site and watches for progress.
  • Communication is maintained from both sides and all is going in the perfect direction.
  • The client has been collecting content during the art phase and during the site build out phase. How wonderful to have content ready, to be placed throughout the web site!
  • Photo galleries are installed and and the client has collected all photos to be dropped into the galleries.
  • An ecommerce package is installed and all product photos, descriptions and data have been provided by the client for ease of building the cart out. There are no snags in payment gateways and the SSL was issued without problems.
  • The site goes through final testing and the clients input for final tweaks have been made.
  • The site is ready for launch and on time.

Read the rest of this entry »