Landing page optimization, otherwise known as conversion optimization, is all about finding and conveying the perfect message. It’s designed to give our clients confidence that their website is performing at its best.
Many times website owners will blindly accept that that their website is “good enough”. However, tuned-in business owners, with a mind toward efficiency, are always looking for new and better ways to get their marketing message across. They don’t accept the status quo because they are driven towards improving their sales funnel and turning more prospects into customers. These are the folks we help succeed.
Are you confident that your website isn’t scaring potential customers away?
Landing page optimization goes beyond just guessing or working off of a “feeling”. This approach to increasing conversions (the number of leads or sales you get online) is a scientific one. It is measurable and changes in conversion rate are quantifiable. And this is what Orion Group does. Landing page and conversion funnel optimization give our clients the confidence that their website is addressing their prospects’ needs.
What would you do if you knew you were missing out on 3 new clients every month?
Through split testing and rigorous experimenting, we make the headlines of your webpages more appealing, find the right combination of photos or graphics, reduce your bounce rate, increase the average time a visitor stays on your webpage, and… most importantly, find ways to increase your leads and online sales, whether you want:
- more email subscribers
- more online purchases
- more quote requests, or
- confidence that your website is doing the job it’s supposed to do
Orion Group has a solution for you. We will analyze your conversion paths, help you track where your best customers are coming from, determine your existing conversion rates, and find ways to increase leads, sales, and website visitor interaction. If you are interested in gaining a deeper understand on this topic, take a look at our blog post on conversion funnel optimization.
Call and ask for Bill or send us an email today to tell us what you want to do with your website.