Internet Marketing Services
Orion Group wants to see YOU succeed online. We enjoy working with other successful businesses in the Milwaukee area. We also relate well to hopeful entrepreneurs! As a Milwaukee SEO company, we have the skills it takes to help you succeed!
With our Internet marketing services, our goal is to help our clients:
- Improve search engine rankings and website visibility
- Integrate marketing messages that turn prospects into customers
- Encourage your website visitors to take action (quote request, phone call, online purchase)
- Measure the interaction of website visitors for the purpose of increasing leads and sales
Call (262) 204-7265 today and ask to speak with Scott about your goals and to discuss options that will lead to a positive return on your online marketing investment.
Search Engine Optimization (SEO)
Most business owners we talk with want to be #1 in search engines results. They know that most of the clicks happen on the first page of Google and that there is great opportunity to increase their market share by allowing prospects and customers to find them online. With our SEO services, we don’t promise you’ll be number one (we are not in the business of simply buying & selling keywords for companies with a narrow outlook.) Our desire is to help you dominate your niche online over time for the keywords that matter most – that way, you’ll be happy… and we’ll be happy to go to work on your behalf.
In order to make improvements in the search results for high-traffic keywords relevant to your niche, on a monthly basis, Orion Group will make adjustments to various aspects of your website, create and distribute content for onsite and offsite use, and build only relevant links that point back to your website. We work with you to increase the authority of your website in the search engines and bring a higher volume of targeted traffic to your website.
Orion Group also has a social media marketing option for companies looking to take advantage of branding and customer relationship opportunities through online methods.
Our SEO Packages
We have three package levels that vary in the number of hours we are able to dedicate toward your website each month, vary in the intensity of research we perform, and in the frequency and type of reporting we provide. With every package we create, you will receive a baseline report that contains the keywords you determine to be relevant to your current marketing strategy. Our commitment is to maintain reasonable organic rankings based on the initial research performed.
With our two more aggressive SEO packages, each month an Orion Group Milwaukee SEO Analyst – who is Google Analytics certified – will perform an advanced Google Analytics analysis. You will receive custom reports that provide insight on the important pages and keywords on your website, as well as a detailed competitive analysis that allows a better understanding of how your website compares to your top online competitors.
Included in our highest SEO package, is an additional free hour of website maintenance each month that can be put toward simple updates of existing page content or creating new pages on your website.
Send an email to us now using the form at the bottom of the page to set up a meeting to discuss how to increase your search engine visibility.
Pay Per Click Marketing (PPC)
Our clients find it refreshing that we don’t just keep all of our knowledge to ourselves, we share with you EXACTLY what you’ll need to know to continue succeeding online for years to come – with or without us. Pay-per-click, otherwise known as PPC marketing, is another way to get your website the attention it deserves. Orion Group has Google Adwords certified individuals on staff, which ensures we understand the Adwords tool and follow best practices.
Pay per click advertising works like this: search engines, like Google and Yahoo, allow companies to place an ad on their website (usually at the top and right hand side of the search engine pages). When a searcher enters a keyword in the search engine, the ad of your company can be found listed above or beside the regular, ‘organic’ listings. You only pay if the searcher clicks on your ad. It’s a great way to get instant traffic to your website and to test the marketing message and calls to action your website offers.
Because our clients don’t necessarily have the time or expertise to handle the intricacies of search engine marketing, our job is to work with you to build the best campaigns possible and to refine your online marketing efforts over time to the point where it is actually profitable to be advertising and not a drain on your finances. With pay-per-click advertising, it is possible to actually MAKE money every time a search clicks your ads – and that is an exciting thought!
We want to see you succeed online! When you dial (262) 204-7265 today, ask to speak with Scott about Pay-Per-Click Advertising.
Email marketing is a great way to stay in front of your existing customers, or to follow up with new prospects. Orion Group will create a custom HTML email template that you enter your content into whenever you want to send out a mass email. It’s even easier that editing a Word document. The look-and-feel will always be there, and it’s impossible to break. Our clients find it very easy to use whenever they have an urge to send out a last minute email blast, or just to get that quarterly newsletter out to their subscriber list without having to use the BCC filed in Outlook.
With Orion Group’s email marketing software, you will be able to:
- Measure effectiveness of every campaign
- Analyze number of opens and link clicks
- Discover which part of the email your subscribers find the most interesting
- Determine who forwarded to a friend or unsubscribed
We suggest using our email marketing service because it will:
- Help protect your domain name from being black-listed (as opposed to using Outlook to send bulk email)
- Will increase deliverability, and
- Provide you with vital stats on who opens your emails and who clicks on the links in your emails.
Send an email to Scott using the form below to request more information about email marketing. Orion Group’s desire is to see you succeed online! We hope to talk with you soon.
Beyond basic Internet marketing services, Orion Group also offers landing page optimization services that gives our clients confidence that their website is performing at its best.