Twitter has become it’s own creature since the time of its birth in March of 2006. When it first came out, all of us were in the middle of our honeymoon stage on Facebook, enthralled with the social power of it all. Do you still not understand Twitter or how to compose a fantastic tweet? Read on if you want a few tips on composing a fantastic tweet. It is definitely a science of its own. Continue reading
Increase Traffic With Long-Tail Keywords
Because the World Wide Web and the search engines that help us make sense of what it offers are always changing, it can be difficult to develop websites that will be recognized by large or targeted audiences. According to WhaTech, a leading online technology journal, one of the top five ways to increase traffic to your website in 2015 is to research long-tail keywords and incorporate them into your content.
What Is Search Engine Marketing?
Search engine marketing (SEM) has become increasingly popular for businesses of all types as more and more people begin to rely on the Internet as a form of media. SEM is a subset of marketing centered on website development and promotion through search engines, such as Google, and Bing too. One of the most important aspects of SEM is increasing the visibility of websites on search engine results pages (SERPs), and enhancing sites strictly for this purpose is known as search engine optimization (SEO).
A great number of SEO techniques are available to webmasters and SEM specialists, but the most efficient of these is the use of keywords, which are single words or strings of words likely to be entered in search engine queries. Continue reading
The Art of Typography is Alive and Well on the Web
The current era of Web design is extremely visual. People are increasingly drawn to websites that are rich in videos and images, but most of them do not realize that they are also attracted to typographic design. Web users are reading more than ever, and they can thank typographers and designers for this trend. The effectiveness of a written statement is heavily dependent on typography, and this is something that Web designers are keenly aware of. Continue reading
Get the Most out of Your Business by Blogging
Increasing numbers of business owners and corporate executives are beginning to realize the power of blogging. Today’s online presence is about more than a traditional website. Websites are a form of passive advertisement, and visitors are often referred to as viewers because that is basically all they are doing. However, a blog not only provides valuable information to current and potential customers but also acts as an outlet for them to interact with your business.
Your Business Blog is a Trigger
According to recent research, successful businesses use a four-step approach to hook customers on products or services, and business blogging can work as an essential element in the first step: the trigger. Continue reading
Why Your Business Should Use Google+
When it comes down to which social platform to use for your business, which platforms come to your mind? I know for me, I think of Facebook and Twitter right away, not Google+. Almost everyone should be on those platforms for reasons such as, there are 1.3 billion users worldwide for Facebook and people might be talking about your company on Twitter. These are two reasons that give me the, absolutely, answer to, “should my business be on Facebook or Twitter?” Yet, how do we answer that same question for Google+?
Why should my business use Google+?
First off, Google controls Google+, obviously. Therefore, they can see everything that is happening on + very simply and they do. That is reason enough to at least have a good listing on Google, and be somewhat active. Continue reading
5 Steps to Improve Your Website’s Search Presence via Google Webmaster Tools
Search Presence via Google Webmaster Tools
I love when a search engine gives SEO tips. I recently received an email from Google telling how to “maximize your site performance on Google Search”… and when Google speaks, we listen! Implement the following items to improve the search presence of your website via Google Webmaster Tools. Continue reading
Can a Business Be Too Small to Need a Website?
Many small business owners feel they don’t need a website because they are so small that they don’t have any employees or, only one or two. 
Some believe they don’t need a website because their goods or services cannot be sold online. Unless you are not interested in growing your business, your small business needs a website! Here’s why:
24/7-The internet is open 24 hours a day, 7 days a week, and 365 days a year. Anyone can go online and learn about your services or goods any time of the day or night. It provides accessibility whenever it is convenient for the potential customer. Continue reading
A Brief Blogging Primer
WHAT IS A BLOG?
A conversation between you and your audience. Your audience may be prospects, clients, tire kickers and other types of information seekers. Your goal is to provide fresh, useful information that provides valuable insights relevant to their information needs. Beyond text, blogs may use photos, videos, infographics, narration, and other rich content to create interest and accelerate understanding.
WHY BLOG?
IMPROVE YOUR VISIBILITY AND SEARCH RANKINGS
Blogs make your website more visible to potential prospects for your services. Incorporating keyword search phrases into your blog content results in higher ranking as a result of search engines indexing your blog pages with your strategic keyword phrases — your website domain will have greater chances of being displayed to potential customers using these same strategic search terms. With higher ranking will come heightened visibility of your website and more opportunities to connect with prospects. Continue reading
So You Got Them to Your Website, Now What? Tips to Close More Sales Online
You have invested time and money in SEO (search engine optimization), listing your website locally, pay-per-click and maybe even TV and radio ads. You notice the amount of visitors to your site has increased, but sales haven’t. Sound familiar?
Have you ever been to a grocery store and noticed an abandoned shopping cart, full of groceries including sweaty milk and melting ice cream? In the grocery business, that’s called a “shop-back cart”. The same thing happens online too. Why do you think customers would leave?
Website conversion optimization is the science of turning website visitors into customers. Many times, the sales path is cluttered and it’s like guess work to find the check-out. Other times, there could be things in your customer’s shopping experience that seem sketchy to them and they abandon their shopping cart just like they do at a brick & mortar store.
Venn Diagram of Keyword Analysis: How Do Your Keywords and Marketing Goals Intersect?
“Keyword research is one of the most important, valuable, and high return activities in the search marketing field.” It allows for better connection to your current customers and future prospects. Knowing the right keywords will allow you to be successful in your online efforts. It is no longer good enough for your business to just be online, these days you have to be found.
Here is the problem: Which Keywords?
(Note: When I say the word “keywords”, it can mean both a single word, or multiple words, as in a keyword phrase.)
As you delve deeper into SEO and internet marketing, you realize that sometimes there is an overlap, sometimes there is a disconnect, in the various ways keywords are used. In my mind, the image that comes up is of overlapping connections, or circles. At other times the connections between these keywords don’t exist, and the circles don’t overlap. Keywords, and their relationships to each other, can be imagined as a complex, multi-factor Venn Diagram of circles. Read on, and you will see that the more these circles overlap, the more coherent your internet marketing will be. Continue reading