Interpreting Google Analytics: What it All Really Means

Posted on by
interpreting Google Analytics

What do these numbers mean?
Interpreting Google Analytics

The metrics reported by Google Analytics provide valuable information about how users interact with your website. This guide can help you interpret the data and apply it to your marketing and SEO campaigns.

Sessions

Google defines a session as “the period of time a user is actively engaged” on a site. Sessions typically expire after 30 minutes, but the amount of time can be adjusted as desired. High numbers of new sessions means more new traffic. Low numbers indicate repeat visitors and a potentially higher level of engagement.

Visits and Page Views

Visits specify the number of people who come to your site. Every visit is counted, but only visits from new users are listed as unique. The “pageviews” metric shows how many visits a particular page on your site has received. Taken together, viewing data helps determine the popularity of your site. Continue reading →

7 More Fun and Functional Ways to Use Google Search

Posted on by

Google’s homepage may make it look like a simple search engine, but there are plenty of extra functions and entertaining Easter eggs hiding just below its unassuming surface. We covered six cool Google tips last month. Try these seven tricks to get started with some Google fun.

1. Track Your Flight

Get detailed information about any domestic flight with Google’s Flight Tracker function. Type in the name of the carrier and the flight number to find out when the flight took off, if it’s on time and when it’s scheduled to land. Current weather information for any airport is also available. Continue reading →

Who Knew You Could Do This With Google Search?

Posted on by

If all you’ve been using Google search for is to find products, services, websites and media, you’re missing out. Behind the unassuming homepage, there’s a wealth of unique features to discover. Try these eight ways Google makes the web more useful and fun.

1. Read Archived Newspapers

Google NewspapersGoogle News doesn’t just bring you the latest headlines. The search giant has archived well over a century’s worth of publications from around the world. You can read small local and niche papers or browse through the contents of well-known publications. This is a great tool to help with research for school, work or personal use. Continue reading →

The Importance of Online Business Listings & Reviews as Ranking Factors

Posted on by

Having correct and consistent online business listings and gaining positive reviews in those listing venues are an absolute must for obtaining higher rankings in the search engines these days, especially for companies who provide ‘local’ services such as practitioners, contractors, attorneys, repair companies, etc, or who sell products locally, for example restaurants, auto dealers, etc. Continue reading →

High Bounce Rate? Here’s How to Fix It

Posted on by

bounce rateGoogle defines bounce rate as the “percentage of visitors” that leave your site from a landing page “without interacting with it.” Watch this funny and educational video by Google’s Digital Marketing Evangelist, Avinash Kaushik, calls bounce rate the “sexiest metric ever” and is a huge fan of it. As Avinash mentions, bounce rate is important for your inside pages also, not just your homepage.

A high bounce rate is often a sign that the user experience needs improvement. If your site isn’t getting the engagement you want, try these tips for lowering your bounce rate: Continue reading →

August Report on “Google’s Mobilegeddon

Posted on by

mobilegeddon

It is now 4 months since Google launched it’s new algorithm nicknamed “Mobilegeddon”.
The impact of this launch is still being studied as time goes on by SEO Analysts, and Online Marketeers, and other research sources in this industry. It is my continued goal to provide research results to businesses who might otherwise lose touch with what is going on with the Internet as they might be too busy running their own businesses and day to day issues that take up all their time.

I still see complacency occurring among web site clients that it was much to do about nothing. Unfortunately nothing could be further from the truth. Here are some interesting findings as I continue my research on this subject. Continue reading →

When is a Duplicate IYP Listing Not a Duplicate?

Posted on by

In the world of online business listings there exists different definitions of what is a ‘duplicate listing’. Internet marketing professionals may view listings in a different light than an internet yellow pages (IYP) venue or a data aggregator might. That is understandable, since we each have different reasons for working with the data contained in said listings.

Some people understand the importance of not having incorrect/duplicate business listings in existence, however it appears that some venues or business owners seem to think it is OK for a business to be listed more than once in a particular business directory. Continue reading →

How Can Online Business Listings Help My Website Rankings (vs Backlinks)

Posted on by

Online Business Listings (NAP)The interesting thing about citations in general is that they can help raise the trust of a company in the search engines, even without a link pointing to your website. Google sees mentions (aka ‘citations’) of your business name, address, and/or phone number (NAP) online as reinforcing the existence of the business. The web pages containing these mentions help to expand search engines’ knowledge of your business; thus adding trust.

Search engines can more confidently gather and interpret information about your business when there are more listings in existence that contain data about the business, and these listings contain proper data. For example IYP listings may contain your business’ hours of operation, description, category keywords, etc. Continue reading →

Which IYP Listings are Most Important for my Business?

Posted on by

In the online business listing industry there is no exact standard for determining which internet yellow page (IYP) directories are the most important for citation building purposes. I’ve seen many ‘top 100’ IYP venue lists and even a ‘top 1000’ list out there somewhere. So how can we know where we should list a business online? Continue reading →