Can a Business Be Too Small to Need a Website?

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Many small business owners feel they don’t need a website because they are so small that they don’t have any employees or, only one or two. new website Some believe they don’t need a website because their goods or services cannot be sold online.  Unless you are not interested in growing your business, your small business needs a website! Here’s why:

24/7-The internet is open 24 hours a day, 7 days a week, and 365 days a year. Anyone can go online and learn about your services or goods any time of the day or night. It provides accessibility whenever it is convenient for the potential customer. Continue reading →

So You Got Them to Your Website, Now What? Tips to Close More Sales Online

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You have invested time and money in SEO (search engine optimization), listing your website locally, pay-per-click and maybe even TV and radio ads. You notice the amount of visitors to your site has increased, but sales haven’t. Sound familiar?
Have you ever been to a grocery store and noticed an abandoned shopping cart, full of groceries including sweaty milk and melting ice cream? In the grocery business, that’s called a “shop-back cart”. The same thing happens online too. Why do you think customers would leave?
Website conversion optimization is the science of turning website visitors into customers. Many times, the sales path is cluttered and it’s like guess work to find the check-out. Other times, there could be things in your customer’s shopping experience that seem sketchy to them and they abandon their shopping cart just like they do at a brick & mortar store.

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