3 Red Flags In Your Digital Strategy
First and foremost lets be clear on one thing, simply having a Facebook page for your business is not a digital strategy.
Many small to mid-sized business owners who aren’t as immersed in their company’s online marketing don’t understand this and this lack of realization adds to their concern of why they aren’t getting the attention or conversions they want in the digital space. Digital is all-encompassing and succeeding in digital isn’t a hobby. It all boils down to actually having a clear strategy, or roadmap, to be able to achieve the goals you have set for yourself.
So, say it with me now: I will not set goals without creating a strategy to reach them in the first place. Great. Will there be bumps in the road? Inevitably. That’s why our overall strategies also need to be constantly monitored, adapted, and analyzed along the way. Continue reading
In order to drive more visitors to your website every day, a marketer should frequently post fresh and relevant content on a website, get your business verified by Google, and launch a pay-per-click advertising campaign by using the services of Google AdWords.
Content is king on the web. Why else would someone visit your website? A lack of time, skill and simple interest compel some organizations to seek alternative content sources just so they can concentrate on other pursuits.
Search engines absolutely love sites that add fresh content on regular basis, and graciously reward those sites with higher rankings. High rankings attract new visitors and leads, and in turn more opportunities to make a sale. One of the easiest ways to add fresh content to your site is with a blog.