WHAT IS A BLOG?
A conversation between you and your audience. Your audience may be prospects, clients, tire kickers and other types of information seekers. Your goal is to provide fresh, useful information that provides valuable insights relevant to their information needs. Beyond text, blogs may use photos, videos, infographics, narration, and other rich content to create interest and accelerate understanding.
WHY BLOG?
IMPROVE YOUR VISIBILITY AND SEARCH RANKINGS
Blogs make your website more visible to potential prospects for your services. Incorporating keyword search phrases into your blog content results in higher ranking as a result of search engines indexing your blog pages with your strategic keyword phrases — your website domain will have greater chances of being displayed to potential customers using these same strategic search terms. With higher ranking will come heightened visibility of your website and more opportunities to connect with prospects.
BLOGS HELP POSITION YOU AS… A LEADER, AN AUTHORITY, AND BEING TRUSTWORTHY
A direct product of providing visitors with useful information is the positioning of you and your organization as experts in your specific industry or discipline. Through regular posting (minimum of 1 per month) of useful and valuable blog content, you’ll build bonds of trust with your website visitors over time. Establishing your business as a trusted resource will pay dividends as your prospects are more likely to give their business to you when ready to take action.
BLOGS CAN CONVERT A WEB VISITOR INTO A LEAD
Using call-to-action offers such as free brochures, eBooks, consultations, webinars and samples in exchange for filling out a form with contact information, provides you with a sales lead. Sales leads ultimately can result in contracts and sales orders.
BLOGS + SOCIAL MEDIA = MORE OPPORTUNITIES
You’ll gain greater reach by posting links to your blog article on various social media channels including Facebook, LinkedIn, Twitter and Google Plus. Every time someone likes and/or shares your content you’ll quickly gain even more visibility, SEO ranking, and organic growth.
Almost unanimously marketers agree that blogging offers a number of strategic advantages for online marketing. It’s a most powerful tool, able to reach your targeted audience…support your brand…and bring them into your conversion funnel. Could your prospects be closer to a conversion than where they are now?
More than likely, yes.
Orion Group can help. Contact us today to get your prospects into your funnel, faster.