Make Your Web Service Work Best For You
In the industry of web development and search engine optimization you’ll hear horror stories of people paying high figures to companies to manage their website without knowing exactly what it is that the web service does for them. Eventually, and inevitably, the customer figures it’s a waste of time and money to have a service that doesn’t illustrate any progress or proof of their work. The client then drops the service and has to start/gamble all over again with a company that may end up having the same issues. While it often seems like you’re on your own with finding a good service, that isn’t entirely the case. Having a web company that provides experienced individuals who know the technology very well is a great asset, but the second and EQUALLY important trait is COMMUNICATION.
Yes, client/consultant contact is imperative to the success of any website project. You’re much more likely to get what you want out of the transaction when you keep contact with your web service, and believe it or not, the developers prefer that as well! Proper engagement always starts best with an open line of communication.
When you ask a web service company what it is that they do for you, you can gauge exactly how responsive they will be in future encounters, as well as how helpful their responses will be. Usually before hiring a web development company it is common practice to arrange a meeting to familiarize yourself with who you’re working with and what services they will be providing you. It’s a bad sign in these situations to hear jargon.
The metrics reported by Google Analytics provide valuable information about how users interact with your website. This guide can help you interpret the data and apply it to your marketing and SEO campaigns.
Google defines a session as “the period of time a user is actively engaged” on a site. Sessions typically expire after 30 minutes, but the amount of time can be adjusted as desired. High numbers of new sessions means more new traffic. Low numbers indicate repeat visitors and a potentially higher level of engagement.
Visits and Page Views
Visits specify the number of people who come to your site. Every visit is counted, but only visits from new users are listed as unique. The “pageviews” metric shows how many visits a particular page on your site has received. Taken together, viewing data helps determine the popularity of your site. Continue reading
Trawicki Electric’s new website.
Wisconsin Waterfowl Association’s new website is now live!
You know all about on-page SEO. Your site loads quickly. Visitors are telling you how much they love your content. All of your essential tags are in order. The meta description you came up with looks great. You made sure the site is mobile-friendly. However, there is still some more work you have to do.
What is Off-Page SEO? It is activities that you do away from your site to attract visitors, and to raise the rank of pages in the search engine results. Now, the first thing people will think of is link building. Yes, link building is important for ranking pages. But we need to take a step back. There one important step you have to take to prepare your site for off-page SEO. Continue reading