What Can a Website Do For You? Why Even Have a Website?

“I need a website!”

If you want a website, it is important to figure out what you want to do with it. Understanding what you want to accomplish, and how your website fits into your, or your organization’s, goals is key to a successful website.

Here are some key questions you should ask yourself when you want a website: What do you want your website visitors to learn? How do you want your website visitors to feel? What do you want your website visitors to do?

So, as a brainstorming exercise, I wrote a huge list of what I have seen websites do, or try to do. Then when analyzing the list, it came to me that there were broad commonalities to many of these features that you might want on a website. A little bit of sorting, and I came up with the lengthy list below. Just a word of warning, when you try to do too much, your site’s main purpose becomes diluted, and visitors might be confused.

what you website can do for you

So, When you boil it down . . .

There Are Only Five Things You Can Do With A Website, Legitimately

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Orion Group and the WordPress Community

Here at Orion Group, we not only pride ourselves on great web designs and solidly coded development.  We like to give back to the community that supports us.  That is why we encourage our employees to regularly attend local Meetup groups and conferences.  Our staff has even been responsible for organizing various tech meetups and putting on the 2012 and 2013 WordCamp Milwaukee, a weekend long learning-fest focusing all on WordPress.

We like to be known as the leaders in the Milwaukee WordPress development community, which is why we make sure we stay at the forefront of all that is WordPress.  WordPress has been an invaluable tool and we feel we should give back to the cause.  Just this week, I participated in the weekly WordPress podcast, WPWatercooler.  We discussed providing WordPress support and the tools and techniques we use.  I learned a lot by participating and I hope others learn by watching.  Support is an important part of our job and although we have great tools in place to manage our support requests we are always looking to improve. Continue reading

What Internet Marketing Questions Are You Dying to Have Answered?

At Orion, we are passionate about helping local small business owners create a successful online presence. Our goal for our blog is to provide you with informative posts about our industry and posts that aim to help you manage your online presence better. 

Although we receive comments from time to time on our posts, we know that the subjects of our posts are what we think may be helpful and insightful for you, but not necessarily your most pertinent Internet marketing concerns.

For example, we’ve noticed that one of our most recent blog post on tracking QR codes in Google Analytics seems to be very popular. We’ve received many questions on how to properly track them, since it can get a little confusing and tricky. Perhaps a webinar would help you learn how to track QR code more easily than just a simple blog post could? Continue reading