While it is certainly true that the internet has made finding the answers to burning questions far simpler than ever before, it has also made certain types of information gathering more difficult. This is especially true in the case of finding something that is location-specific, or, put more simply, local.
The web is a very global beast, with information provided from people from all corners of the globe. Experts (and those posing as experts) provide answers to our varied questions, meet our consumer needs and even tickle our funny bone, from pretty much anywhere on earth that humans live. However, when you want the best in local pizza offerings or need a real estate agent in your area, how do you find the best company or service provider in this vast mess of international information?
How Search Engines Are Improving Local Results
Search engine programmers understand that people want useful, relevant information and they want it fast. This has led to dramatic and quick advancements in search engine technology, making these tools more useful than ever before.
New technologies in these search browsers are integrating location detection software that picks up one’s location and provides local search results first in many search engine query results. This allows for the local, relevant results to appear before the more general ones.
This is helpful to both the person or company providing the service and the person looking for the information. For a few years now, small businesses have been grappling with how to get their name, their brand, to the forefront of search engine results – search engines being the place where the majority of web users get information about products or services that they need.
So, how do you get to the top of search engine rankings? Content, that’s how.
Content that is:
- intelligent
- useful
- entertaining
- engaging
- useful
In other words, thoughtful articles, that are worth consuming.
A focus by search engine programmers to provide more relevant, useful and local results has made it easier than ever before to navigate the endless stream of information on the web to find what you are looking for. These location-specific tools allow one to easily find the best local pizza in your area or an oft-recommended real estate agent with just a few simple clicks of the mouse.
Orion Group has ways to make your company’s website more relevant to search engines. Call us at 262-820-9520, and we can show you how.