What Does an Internet Marketer Do?
For many people, internet marketing is a fairly new concept. The rise in mobile technology, social media usage, and the increased overall time spent online, has lead to an increased demand for internet marketing services. Since most of internet marketing is more “behind the scenes” than many other business activities, many people aren’t sure what it is all about and what is all involved.
The main goal of an internet marketer is to build a web presence by generating quality traffic to your website in order to fulfill a desired outcome. That could be to build brand awareness, promote a product, increase website traffic, or increase conversions.
Internet marketing includes many activities in order to accomplish online marketing goals for clients. These can include all or some of the following activities:
- Search engine optimization (SEO)
- Display Advertising
- Link building
- Pay Per Click (PPC)
- Content Creation
- Social Media Marketing
- Email Marketing
- Analysis and Reporting
Search engine optimization also known as “SEO” is the process of making your website search engine friendly by including targeted keywords in your website’s content, building links to your website from other websites, and listing your website in search directories.
Display Advertising is a type of advertising that can include text, audio, video, or animated images. They displayed in many different ways but are usually displayed as a banner on a web page. Typically display advertising is used as a “branding” tool.
Link Building is the process of drawing links to your website from other website. The more links your website has, the better, assuming the links are comprised of high quality websites. This can be done manually, by asking for links from other website owners, by leaving comments on websites containing similar subject matter, and submitting articles to article directories. Link building is also accomplished by creating link-worthy content that people will naturally want to link to.
Pay Per Click advertising is a way to generate traffic to your website by creating ad’s that appear as sponsored ad’s on the top and far right of search engine results. Pay per click is an effective way to build a large amount of traffic in a short amount of time as opposed to the time it takes for website traffic with search engine optimization. With search engine optimization, it takes time for search engines to index content.
Content creation also known as web writing, or copywriting, brings traffic to your site when you create compelling web copy that people want to read. When you offer great web content, you will naturally build an audience. Creating content brings website visitors and hopefully many links to the website and specific articles published.
Social Media Marketing is a great way to build an online presence, build relationships with your customers, as well as bring traffic to your website. Some of the most popular social media sites used in business are Twitter, Facebook, and LinkedIn. Social media usage is becoming more and more popular, and it is important for every internet marketing professional to understand how to utilize social media for their clients.
Email Marketing has proven to be very helpful in terms of building traffic to your website. In email campaigns you can reference recent blog posts you’ve published on your website, links to new products and services, and anywhere else you would like to direct your customer to go on your website from within your email campaigns.
Analysis and Reporting is a large part an internet marketers job. This includes analyzing the client’s website such as the overall website structure, as well as reviewing web analytics for data that can be turned into actionable results. There is a lot of research that is done that is reported back to the client in order for them to understand the data gathered from things such as their web analytics. Reports are helpful to show the client the work that has been done to improve their website over time.
Hopefully this post helped you understand what us internet marketers do, and how important internet marketing is in order to build a strong online presence.
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