Today, my colleagues and I attended the Metropolitan Builders Association to discuss social media and search engine
optimization (SEO). Bill Knoernschild, partner of Orion Group, covered the importance of making your website the central hub of your online activity. Scott Offord, who leads the Internet Marketing team, discussed how social media helps search engine optimization efforts, and how to use social media strategically. I discussed the benefits of using Linkedin and my personal experiences with it thus far.
What we found the audiences’ most immediate concerns to be was the sheer amount of social networking sites available and the time it takes to manage them all. With that concern in mind, that left them unsure as to which social media networks they should focus on, and how often to use them since they are busy running a business all day. Continue reading
today and online searches continuing to grow, actively managing your website and increasing its authority online is necessary in today’s business climate.
You’ve probably heard about LinkedIn and the benefits of having a LinkedIn profile to connect with other business professionals, but did you know you have the opportunity to create a LinkedIn company page?
“I don’t need SEO right now.” I hear this statement quite often. The only way this statement could be true is if you are currently doing SEO or you’ve spent every last dollar of your marketing budget. I would even equate this statement to someone saying, “I don’t need to brush my teeth.” And yes, I did just say that!