Image Optimization in SEO

Posted on by
Behind your page title, image captions get read more than full page content.

Behind your page title, image captions get read more than full page content.

There is an SEO value to pretty much everything that you do on your website. You may not realize it, but adding images, and doing the accompanying SEO legwork, can help generate loads of traffic from Google Images and other image-based search engines. It’s not enough to just drop a picture on a page. Would you create a page and not title it?? That same regard should be held when talking about images.

Image optimization is simple. It’s a simple practice that’s also simple to accomplish and the results can be through the roof. It’s so beneficial that we here at the Orion Group, ensure that every image uploaded to any website that we manage for SEO or internet marketing, is optimized.

For the noob, there are four areas of concentration that need to be addressed when concerning yourself with image optimization: file name, file size, alt text, and descriptions/captions. Continue reading →

How To Encourage Customers To Leave Feedback For Your Business

Posted on by

image of positive feedbackBusiness want more engagement with their customers. Good feedback on websites increases visitor engagement, web traffic and increases time visiting the site. This helps search engine rankings and the ability to be found on Google. It helps to foster sales, creates new opportunities, and attract loyal customers that will support businesses for years to come.

Customer engagement like feedback has already helped companies like Netflix or Amazon grow rapidly.

The most important part about engagement, however, is that it can show you where you should take your business next. Feedback, which is one of the most valuable types of engagement you can have with your visitors, can do just that.

The problem is giving your customers the means to leave feedback. You don’t want to require it from them, but you do need a way to encourage and retrieve it. Continue reading →

5 Linux Distributions That You Need To Check Out

Posted on by

linuxversions-300There are literally hundreds of Linux distributions out there, and trying to sort through them can be a bit overwhelming.  Just take a look at DistroWatch and you will see a running counter of the top 100 distributions.  Not only is there a lot to choose from, but many serve specialized purposes, some are built for desktop use, others for servers, embedded systems, firewalls, routers, there is even a Sniper Rifle that runs on Linux. I am going to take a quick look at 5 Linux distributions that are built for use on the desktop. Each of these distributions are quite different from one another, but they shine in their own respective ways. Continue reading →

Office Space Available for Rent in Sussex

Posted on by

Orion Group has extra open-concept office space available for subleasing in Sussex, Wisconsin.

Fully furnished with desks and chairs and tables, or bring your own furniture.

Address: N69W25055 Indian Grass Lane, Sussex, WI 53089

Size: Approximately 31’x26′ or 806 sq. feet​ of open space, includes kitchenette and bathroom
​
Price: $1,500/month  (utilities included)
Contact:​ Bill Knoernschild at 262-820-9520 or bill@orionweb.net
Meetupery Room Pics - 5

Spacious and bright area with comforting natural light coming from the Northern wall (entire wall of large windows).

 

Meetupery Room Pics - 6

A built-in 21-foot long counter with bar stools line the East wall. Kitchenette and bathroom along the West wall.

 

Meetupery Room Pics - 7

The walls are wired with electrical, phone and Internet cables. The floor has two separate outlets near the middle of the rooms. Ceiling is wired for overhead projector.

 

Subletting opportunity in Suite G from Orion Group.

Contact:​ Bill Knoernschild at 262-820-9520 or bill@orionweb.net

 

Increase Traffic With Long-Tail Keywords

Posted on by

image of long tail marketing wordsBecause the World Wide Web and the search engines that help us make sense of what it offers are always changing, it can be difficult to develop websites that will be recognized by large or targeted audiences. According to WhaTech, a leading online technology journal, one of the top five ways to increase traffic to your website in 2015 is to research long-tail keywords and incorporate them into your content.

What Is Search Engine Marketing?

Search engine marketing (SEM) has become increasingly popular for businesses of all types as more and more people begin to rely on the Internet as a form of media. SEM is a subset of marketing centered on website development and promotion through search engines, such as Google, and Bing too. One of the most important aspects of SEM is increasing the visibility of websites on search engine results pages (SERPs), and enhancing sites strictly for this purpose is known as search engine optimization (SEO).

A great number of SEO techniques are available to webmasters and SEM specialists, but the most efficient of these is the use of keywords, which are single words or strings of words likely to be entered in search engine queries. Continue reading →

Why You Need to Commit to Lifelong Learning

Posted on by

Many years ago, a college education was all you needed to be successful in a lifelong career.  But with business today moving at a breakneck speed, keeping up with the constant changes requires a daily commitment to learning.

 

Why You Need to Commit to Lifelong Learning

life-long-learning

Climbing the corporate ladder is one of the obvious reasons for making lifelong learning a priority. Even if your company doesn’t have a reimbursement program, taking classes or other informal learning methods will help you to advance in your field.  It can also be the gateway to starting your own business!

Lifelong learners tend to be better leaders because they are able to connect better with people and be more influential.  With a wider knowledge base, you will be looked upon to tackle issues and overcome challenges. Continue reading →

5 Steps to Improve Your Website’s Search Presence via Google Webmaster Tools

Posted on by

Google Webmaster Tools DashboardSearch Presence via Google Webmaster Tools

I love when a search engine gives SEO tips. I recently received an email from Google telling how to “maximize your site performance on Google Search”… and when Google speaks, we listen! Implement the following items to improve the search presence of your website via Google Webmaster Tools. Continue reading →

Value-Based Pricing – Is it For Your Business?

Posted on by

Many businesses sell their services by operating under the labor theory of value, where the value of a service is determined by the amount of scalelabor used in its production. But there is another theory that is being used successfully. Value-based pricing!

What is Value-Based Pricing?

Value-based pricing is a subjective pricing strategy which sets prices primarily, but not exclusively, on the value to the customer rather than on the cost of the product or market prices. It has been called the pinnacle of pricing. But getting there takes some research. Continue reading →

Content Strategy & the Web Development Process

Posted on by

Not All Web Development Companies Work The Same Way

content strategyAll web development companies do not work the same. We each have our own internal processes, philosophies and ways of doing business that provide very different client experiences. Some web development projects include an internet marketing component, while other projects can be simple brochure-style website. Some of the experience a client receives is based on how we describe our capabilities to our prospects or how well we convey the value of our services. Other factors that can affect a project, of course, are the project’s goal, purpose and budget.
At Orion Group, internet marketing services are a standard inclusion in most proposals we send out. Occasionally the internet marketing consulting line items are marked as an optional deliverable – it’s in the proposal, our prospects can see it, and they can decide for themselves. If the budget just isn’t there or if they’re confident in doing it themselves, they don’t have to purchase the service. Continue reading →