Remember back in the day, for $500 a month, you’d get a name, address and phone number in the Yellow Pages . . . just one little sentence . . . $500 bucks a month! But you paid that because everyone used the phone book back then, right?
Well, nowadays, nobody is using the phone book. Everyone is searching online and there are hundreds of different online phone books out there. Yellow Pages is still one of them, but the big ones now are Google, Yahoo, Bing, Yelp, Merchant Circle, and then everybody else.
The service we offer not only lists your Name, Address and Phone number (NAP) in your industry category, but also lists your website, a description of your company, photos, links to your social media profiles, online reviews, etc… all of that is encompassed in this service, but x 200!
Your business information will be listed consistently across all of the most important online directories to ensure your online presence is optimized and we make sure your rankings and website visibility aren’t hurting because of inconsistencies. We make sure your company is listed in the correct categories and as many of them as possible, so that you can capture as much attention as possible.
Not only will it improve your credibility by helping your customers and prospects find you online, but it can actually get more visitors to your website because of the increased authority it can bring through the increase in links to your website.
Also, because there are more websites listing your business information, it increases the likeliness that your company will be seen instead of your competitors. Sometimes a Yelp listing might show up, sometimes a Google Places listing will show up, and sometimes a Manta or MerchantCircle listing will show up in the search engines. It will give you more opportunities to be found on that first page of Google.
How Orion Group Helps Your Company Maintain Correct & Consistent Online Listings
We’re different than companies like Thomas Registry in that the services that they are selling are pitched in a way that says “If you don’t use our services, you won’t be successful online. This is something only we can do for you.”
Everything I’m about to tell you are things you can do yourself, but 1) it’s going to take you a hundred of hours to do yourself, 2) we have tools that our experts are trained to use that speed up the process and gets at least 80% of the heavy lifting done for you in just a few weeks.
Sure, you can learn how to use those same tools, but even after educating yourself on how to use them, it’s still only going to get a portion of the job done. What we do is ensure your proper business information is propagated throughout all the major data aggregators and then do the manual work of deleting duplicate listings and contacting the webmasters of the directories that couldn’t get updated originally.
This way, your listings will be consistent across the board. Down the road, if changes are needed because your business information changes, we can handle the updates for you, which is covered under a yearly subscription.
Our service will give you the peace of mind that it is all being taken care of personally for you. All your business listings will be safely locked into place with your proper business information!
So, if you are serious about helping your company gain visibility online, go ahead and enter your business information (Name/Address/Phone Number) info on our Client NAP Request Form.
The more info you give us, the better we can promote your business online.
By the way… N.A.P. stands for Name / Address / Phone Number. That is why we call this our “NAP Correction Service“
Well said, Scott.
Correction and optimization of online business listings is a very time consuming task! The initial cleanup of a business’ NAP info in the major aggregators is a very important prerequisite to maintaining correct business citations across the internet yellow pages (IYP) venues in the long term.