What is Search Engine Optimization (SEO)?

SEO is an abbreviation for "search engine optimization." Today’s search engines are using newer and newer rules all the time to index web sites in their data bases. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic ranking " or "algorithmic rules ") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Search Engine Algorithms are constantly being tweaked and tightened up so that data retrieved from web sites is relevant to searches being conducted at search engine web sites. Because search engines are content driven, it is very important that web pages have something to give the search engine crawlers that come these web pages. It is also important that each web page has friendly code in place for these search engine crawlers.

The Orion Group makes sure that each page of your web site conforms to industry standards through the efficient use of “Title Tags”, “Meta Tags”, “Heading Tags”, “Page Content”, "Site Maps", "Alt Text Tags",  "Static Menus" and "Style Sheets". We also make sure that there is relevant value in all of these areas and that page content is in place to satisfy the search engine crawlers. We will work with you closely to make sure that this is achieved.

If you feel that your search engine ranking has fallen beyond acceptability, please call us today at 262-820-9520 to discuss an SEO evaluation of your web site and what The Orion Group can do for you!