Search Presence via Google Webmaster ToolsI love when a search engine gives SEO tips. I recently received an email from Google telling how to “maximize your site performance on Google Search”… and when Google speaks, we listen! Implement the following items to improve the search presence of your website via Google Webmaster Tools. Continue reading
“Keyword research is one of the most important, valuable, and high return activities in the search marketing field.” It allows for better connection to your current customers and future prospects. Knowing the right keywords will allow you to be successful in your online efforts. It is no longer good enough for your business to just be online, these days you have to be found.
(Note: When I say the word “keywords”, it can mean both a single word, or multiple words, as in a keyword phrase.)
As you delve deeper into SEO and internet marketing, you realize that sometimes there is an overlap, sometimes there is a disconnect, in the various ways keywords are used. In my mind, the image that comes up is of overlapping connections, or circles. At other times the connections between these keywords don’t exist, and the circles don’t overlap. Keywords, and their relationships to each other, can be imagined as a complex, multi-factor Venn Diagram of circles. Read on, and you will see that the more these circles overlap, the more coherent your internet marketing will be. Continue reading
Before discovering this technique, I wasted hours copy/pasting client & competitor ranking data into it’s ‘proper’ place on a spreadsheet. Pivot tables save a LOT of time when working with ranking exports from Linkdex! See how it is done in a few short minutes with this video.
Turn this…
Into this… Continue reading
In the last couple months several people have asked me what WordPress plugins are the best, which do we use on our sites, and what each plugin does. There over 31,000 plugins in the WordPress repository, and thousands of paid plugins and add-ons available on the web. It can be hard to figure out what to use. So to get started, here’s a list of our top 10 plugins that we use on our latest sites. Continue reading
9 months ago, Scott Offord and Faison Zutavern of the Orion Group released the plugin SEO Extended. 19,000 downloads later, Orion Group’s first WordPress plugin is now a part of the plugin that it enhanced, WordPress SEO by Yoast!
SEO Extended solved an issue that Scott, Co-owner and Director of Internet Marketing Services, ran into too often when signing on new clients: The client had many pages and blog posts, but no SEO Titles or Meta Descriptions. Continue reading
How can you get outdated internet business listing URLs removed from Google’s search engine results when the actual listing is already updated with new information?
Google suggests using the following methods to remove/block a page from their search engine results pages (SERPS):
But what happens when you don’t control the website or internet yellow page (IYP) venue in question does not use the above suggested methods? Continue reading
When you log-in to your Google Analytics (GA) account to look at your web traffic, it may look very confusing initially. Google provides you with LOTS of data. There are several ways an internet user can find you, and Google has the analytics to track and show you how they got to your website. In GA, under Audience Overview, click on the arrow, and Google offers several built-in views that make it easy.
Google Analytics: Audience Overview: Built-In
Every visitor to your website is another drop in your traffic bucket. If you want to remember the main sources of traffic in Google Analytics, think “A DROP“. Now you don’t want to see a drop in your numbers, but this acronym will help you remember the four main traffic sources: Continue reading
According to SEO software company, SEOmoz, a Mozcation is planned in Milwaukee for October 2012 at the Harley-Davidson Museum. Tickets are free and can be registered from this site.
So far, in attendance there will be over 70 companies represented from around the Milwaukee area and the USA. That’s 139 people who have registered so far!
The biggest representation so far comes from these fine companies:
Of course, a big thanks goes out to Kyle Faber of Regal Creative for putting together the MilwaukeeMozcation.com website and nomination in the first place! And, Orion Group is proud to have been in on the ground level of this great event by helping spread the word and get local companies and individuals to vote and continue spreading the word in an effort that SEOmoz would pick Milwaukee as one of their destinations for Mozcation 2012 in USA.
See you there?
Leave your comments below to let us know you’ll be there!
Keyword research can be a long and daunting process sometimes, but it is an integral part of of your search marketing efforts. It is the first step to creating your strategy and crucial to it’s success.
There are many unique ways people conduct their keyword research process, so there is no “one way” to do it. There are many ways you can improve your keyword research process by getting tips from others. Some people conduct very in-depth keyword research, whereas others may have a less intensive research process. Either way you go about conducting your keyword research, it is always necessary to evaluate your process and identify opportunities and improvements you can make. Continue reading
Below is a list of some of our Top Picks when it comes to what we think are the best Internet Marketing blogs/websites on the web today. You’ll find many of them helpful in many areas of Internet marketing including: content strategy, pay per click advertising, search engine optimization, web analytics, and general Internet marketing tips and techniques. Continue reading
