Good Content, Pay-Per-Click Marketing, Email Campaigns And Other Types Of Internet Marketing

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types-internet-marketingIn order to drive more visitors to your website every day, a marketer should frequently post fresh and relevant content on a website, get your business verified by Google, and launch a pay-per-click advertising campaign by using the services of Google AdWords.

High-Quality Content

The more often a website owner posts new and relevant articles on the site, the higher the positions of the site’s pages will be in the search results. The headline and the first paragraph of each piece should contain your targeted keyword phrases because Google’s bot will rank the webpage more highly for groups of words that are in the first few sentences of the article, especially if it is in the title. Continue reading →

How to Add a Business to Google Local when the Street does not Exist on the Map

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From time to time we have clients for which we need to create a Google+ Local listing for a business at a newly constructed location. Sometimes the new construction is located on a new street that does not yet exist on Google Maps.

In order to have a verified local business location on Google Maps, it is necessary to input the correct street address in the Google Local Business dashboard. One may also need a verification postcard sent to the location when phone verification method is not available. Continue reading →

Removing Spam Google+ Local Listings & Fixing Hijacked GMM POIs

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When you type in a search for a local service or product in Google, you would expect to see a list of various providers in the area returned in the search results. Sometimes, however, these results are hijacked or tainted by spammy looking local listings, which can cause issues for the other, legitimate, local businesses.

Some spam listings not only dilute the search results, but can also completely change the type of results that Google displays. If Google feels a particular search is a ‘branded’ term, such as a company’s name, it will return results focused more towards that particular company, such as it’s website with the corresponding G+ Local listing information attached to it and other relevant pages about that company below it (such as its LinkedIn or Facebook page or YellowPages or BBB listing.) Continue reading →

Google vs USPS Mailing Industry Standard – Caused G+ Local Listing to be Deleted?

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I came across an issue where I used the USPS mailing industry standard address of a company to create a new G+ Local listing, where the listing was verified by postcard PIN. Then a couple of months later, it vanished from Google completely after the owners received a phone call from a Google rep verifying their address information. Continue reading →

How to Find the FID Version of a Google Map Maker POI URL from a G+ Local Page CID

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Here I present some tips on how to find the FID of a POI in Google Map Maker when you only know the Google+ Local or Google Maps CID.  I also explain how to find the CID of a Map Maker POI if you only have a Google+ Local page URL.

It is important to have the FID of your Google Map Maker POI (GMM POI) for a few reasons.  If something ever went wrong with your Google Plus Local page, or it disappears out of thin air, like has happened to me, you may need to reference the FID version of the GMM URL to recover it. Continue reading →

How To Manage Google Plus Local Pages vs Editing G+ Business Pages

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There has been some confusion these days due to the transition of Google Maps Places Listings being converted into Google Plus Local Pages.  For businesses who have already created a Google Plus Business Page using their Google Plus Profile, this can be especially confusing!

You might ask “How do I manage these various pages?” or “Where do I go to edit my local and/or business page?” First, you need to know with which page you are working.  What is the difference between Google+ Local Pages and Google+ Business Pages?

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Using Google Map Maker to Fix Issues with Google+ Local Pages (Formerly Google Maps Place Listings)

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I found it very useful in Google Map Maker to know the CID of the G+ Local Page.

To find the listing’s CID you can simply visit the G+ Local Page and copy the URL for the ‘Edit business details’ link.

For example, the SEOMoz G+ Local Page is: plus.google.com/101479834534380514124/

If you actually click through to the URL from the ‘Edit business details’ link you would see a url such as: maps.google.com/maps/place?cid=18445035969036926487&mode=edit… Continue reading →